DSO #5 Identity Package

This is an identity package made for the Clark Brothers Nursery by VSS Business Solutions.

Brand Identity Package

1. I chose this packages because it was simple and neat. The arrows and chevron shapes are clean and leave a lot of negative space.
2. The designer used straight clean cut lines with sharp angles. They used simple shapes that are recognizable and easy to look at. The used chevrons that are rotated and repeated throughout the designs. They used simple colors that are complimentary colors. They did not use texture so that is would not distract from the design. 
3. The typography they use is simple. 
4. They use one form of text 
5. The designer uses different sizes to make it interesting but still matching and put together. They left a lot of empty space to draw the viewer to the shapes and words.
6. The designer put the logo on stationary, buttons, sticky notes, thumb drives, and wallpaper for phones and tablets. The designer surprised me when they put them on pencils and cds and paper clips.
7. They used Blue and red which are complimentry colors. The colors also attract both genders and all ages. I agree that the colors they used were a good choice. They are fun but serious at the same time.

A website with good examples of brand packages is:

http://www.draward.com/best-corporate-identity-design-packages-branding-projects/

PreQuiz 1, 2 & 3

Portraits

Color and Texture Portrait

Black and White Portrait